When you plan on starting a business and you’ve set it up to the best of your abilities, you have to have a marketing strategy to back it up or else you won’t have that business for long. Advertising is a crucial part of that. Designing an effective campaign is necessary for the success of your business. Building a strategic ad campaign that is both suitable for you financially and gives you the results you need is essential.

Softlink Infotech Ad campaigns gives you the full picture, as it evaluates the branding impact of a campaign by examining every single aspect of your campaign, like reach, frequency, ad evaluation and attention value.

You may think highly of your campaign but your potential customers may not agree with you entirely. You may even be campaigning to the wrong people. So determine your target audience first through careful market research, determine how you can reach them and then follow-up to make sure that you have in fact, succeeded in getting your message through to them. Honest campaigning and only making promises you can meet is crucial. A flashy ad campaign that has nothing to do with reality may initially increase your business but that won’t be the case for long. You have to keep in mind that you’re trying to boost the reputation of your business not kill it.

Main types of Ad campaigns:

  1. Digital advertising

•          Television advertising / Music in advertising

•          Radio advertising

•          Online advertising

•          Product placements

  2. Physical advertising

•          Press advertising
•          Mobile billboard advertising
•          In-store advertising
•          Coffee cup advertising
•          Street advertising

According to your need and requirement Softlink Infotech provides you cost effective ad solutions.