Social Media Optimization (SMO) is the next level in marketing. When you combine Social Media Optimization with traditional SEO you have a scenario. Social Media Optimization is a way of generating popularity for a website through social medias like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO are the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost.

Before your Social Media Optimization campaign gets into full swing an organized SEO campaign should be put into place to have the highest-ranking site for the terms that you will be promoting. Once you have ranked your site for all of your pertinent keywords you will be ready to receive all of the new searches.

To live on and compete in the markets almost every business must know as well as use all the latest methods and technologies. And same goes in the field of advertising and promotion and one such strategy and technology offered by SEO Step offer is social media optimization. 

Methods incorporated by SEO Step for social media optimization include adding:

•  RSS feeds
•  Including a Digg This button
•  Blogging
•  Incorporating community functionalities of the third party such as the Flickr photo galleries and slides or the You Tube video  

You can target more traffic through SMO by using social sites like Digg, Furl, Stumble Upon and Propeller to name a few. You can generate one way links from high ranking sites so it’s great for your page optimization and people can click find these links while browsing these social sites.